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  Sara Rosinsky • Shiny Red Copy

sara's Shiny red blog

CONtent vs. conTENT.

8/11/2024

2 Comments

 
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I received this message on LinkedIn yesterday:
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I had not written on this topic. I’d never even thought about the relationship between these two words. I couldn’t imagine what contentment had to do with containment.

I was all too familiar with the ubiquitous noun “content.” In fact, I’ve railed against that term. I hate the way it’s used these days to refer to so much writing—including blogs like this one. To me, it just connotes “void-filler,” and it’s an insult.

But how about the adjective content, describing a state of contentedness? What was that all about? I went straight to the wonderful Online Etymology Dictionary and got the answer. 
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In other words, if what you want falls pretty well within the bounds of what you have, you’re content.
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Interesting, right? It immediately made me think of two things.

One was a powerful photography exhibit I saw many years ago at the art museum in Lakeland, Florida. In each photograph, a family was posed in front of their home with all their possessions. The families were from around the world, and I remember the shocking surfeit of stuff* Americans owned compared to their counterparts in other countries. You couldn't help but wonder, as you looked at these photos, what we really need in our lives, and why we’re so driven to acquire more and more things.

By the way, you can get a book of these photographs called Material World: A Global Family Portrait. And the irony is not lost on me that I’ve just invited you to acquire something. (Plus, I used an affiliate link so that I could acquire something myself—0.0004¢ if I’m lucky.)

The second thing I thought of was a scene involving two yachts. I’d read it in the delightful, entertaining, and informative book by Richard Conniff called The Natural History of the Rich: A Field Guide (another affiliate link). The scene took place at a time when

... Oracle’s stock was soaring and Larry Ellison briefly passed Microsoft cofounder Paul Allen to become the world’s second-richest person. Ellison was celebrating aboard his 243-foot yacht off Capri. Then he spotted a 200-foot yacht heading out on a twilight cruise to the village of Positano. It was Paul Allen’s Meduse ... Ellison ordered his captain to crank his yacht’s three engines to full speed. He overtook Allen’s yacht at forty miles an hour, throwing up a huge wake that sent Allen and his guests staggering. “It was an adolescent prank,” Ellison told The Washington Post afterward. “I highly recommend it.”

Don’t recommend it to me, buddy. I think it makes you sound like an insecure, childish fool. I can’t imagine feeling compelled to do such a thing.

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​The book is filled with anecdotes like this—of obscenely rich people not merely displaying their wealth, but rubbing others’ noses in it. Conniff explains that such behavior is natural, because we’re mammals who want to achieve and demonstrate dominance.

Yes, I’m a mammal. And I’m not an ascetic, by any means. But I don’t run with the crowd that yachts around the Gulf of Naples. So the “adolescent prank” above just strikes me a bizarre and kind of ... pathetic. It’s the very opposite of contentment. It’s not enough for this guy to be be the second-richest person in the world—he has to literally push his zillionaire adversary around with his huge pleasure craft. I mean: 🙄.

Contentment gets the suspicious side-eye in America, particularly on LinkedIn, land of hustling, humblebragging overachievers. According to all the “boss babes” and “bropreneurs,” you must never stop “crushing it.” You have to “stay hungry,” even if Americans have so many calories available that staying slim has become a $90 billion industry. “Never settle,” we’re commanded. “Manifest that shit.” (A search for that sentence pulls up five thousand results on Etsy.)

I have goals, sure. But when I look at the Venn diagram of my life, I know I’m living very happily inside my “what I have” circle. I love it here. I appreciate it here. I’m content here.


*Until now, I never thought about the word stuff and how it’s reminiscent of stuffing—something a person might use to try to fill a hole in their life.
2 Comments
Henry Stockbridge link
1/25/2025 09:35:28 am

Your writing always brings a smile to my face. The paragraph about LinkedIn is SO funny. I recently read a piece where the writer mentioned the ‘LinkedIn brofile’ - so true, and as a man, such an embarrassment.

Keep the content coming. (I couldn’t resist.)

Keep smiling…

Henry

Reply
Sara Rosinsky link
1/25/2025 02:57:38 pm

Aw, thanks! I have a nice snowy weekend, so I hope to contentedly create some content.

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