A Handful of Headlines
I’ve written thousands of headlines in my career, but here are a few of my favorites.
(For store-brand cigarettes. The ad, shockingly, was never approved to run.)
Bad habit. Great price.
(For a bakery.)
Here, the baked goods are baked great.
(Four headlines for all-natural flax cereal.)
The anti-donut.
and
Flax appeal.
and
Natural resource.
and
For goodness flakes.
(An ad for wedding cakes. Not real, but I wish it were.)
Your marriage has only a 50% chance of survival.
You may as well enjoy the cake.
(Outside a convenience store, promoting several foods that cost only one dollar.)
The buck shops here.
(Two headlines for a very elegant chocolate ganache cake.)
Fancy dessert?
and
Handcrafted. Hand-decorated. Handsome.
(For hand-cut fruit salad.)
Enjoy the fruit of our efforts.
(For store-brand cigarettes. The ad, shockingly, was never approved to run.)
Bad habit. Great price.
(For a bakery.)
Here, the baked goods are baked great.
(Four headlines for all-natural flax cereal.)
The anti-donut.
and
Flax appeal.
and
Natural resource.
and
For goodness flakes.
(An ad for wedding cakes. Not real, but I wish it were.)
Your marriage has only a 50% chance of survival.
You may as well enjoy the cake.
(Outside a convenience store, promoting several foods that cost only one dollar.)
The buck shops here.
(Two headlines for a very elegant chocolate ganache cake.)
Fancy dessert?
and
Handcrafted. Hand-decorated. Handsome.
(For hand-cut fruit salad.)
Enjoy the fruit of our efforts.