Sara Rosinsky • Shiny Red Copy
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  • home
  • about sara
  • speaking
  • blog
  • portfolio
    • social media
    • articles
    • dandy candy
    • freezer treats
    • money matters
    • online ordering
    • raise a glass
    • fundraising
    • hair we go
    • education
    • branding
    • thinq smart
    • how entertaining
    • spread the word
    • a few faves
    • sears screed
  • kudos
  • unflubbify
  • freebies
    • resources
    • word search
  • store
  • contact sara
  Sara Rosinsky • Shiny Red Copy
Picture

Sara Rosinsky’s Resume

​Autonomous Copywriter, 2000–present
Shiny Red Copy

I’ve named high-tech companies and brands of ice cream. Written ads for banks, taglines for software, and a website for MIT. Hawked baby bathtubs and legal insurance. Created positioning statements for a paper company and a periodontist. And garnered the praise of clients from Florida to California, England to Sweden.

Senior Copywriter, 2003–2016
Publix Super Markets, Inc.

This entailed a surprising variety of work, as I got to write for Publix Liquors, Publix GreenWise Market, Publix Pharmacy, Crispers restaurants, Pix convenience stores, and other entities. I wrote about youth soccer and pro football; guide dogs and kitty litter; catering and cooking classes. Among my creative challenges, I once had to generate a comprehensive list of filthy and offensive words that would trigger an online moderator. But that was unusual. Mostly, I worked with excellent designers to produce all sorts of advertising, packaging, and branding, earning a nice number of accolades and awards.


Pre-Junior to Senior Copywriter, 1990–2000
DiBona, Bornstein & Random Advertising
It happened like this: I was three days out of college, and still had no job. The recession wasn’t helping. Thinking quickly and desperately, I hung up posters around Boston announcing my availability for employment. Soon, I was being paid to walk dogs, polish silver, and play Scrabble with a wheelchair-bound old woman. Ultimately, I was offered a position at a small advertising agency. Over the years, the agency grew fivefold and I became a senior copywriter.

My DB&R fond memories and accomplishments include:
  • Coming up with an “embarrassing products” promotion for a convenience store.
  • Creating, casting, and directing oodles of radio commercials.
  • Writing effective ads for mutual funds, washing machines, condoms, baking flour, and
    much, much more!

Standup Comedian, 1989–1992
There’s not enough room here to go into this. I’ll just say: It was fun. It was smoky. And I met a most interesting cast of characters. Some went to Hollywood; others went to prison.

Student, 1970–1990
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This started with Montessori preschool and ended with a B.A. (cum laude, my mother would want me to add) from Wellesley College.

A Skill Sampling:
In addition to writing intelligibly and compellingly, I can edit, proofread, and conduct research. I have superb interpersonal and organizational skills. And I can type like the wind.

A Few Facts:
  • I grew up in Oklahoma City, but have no accent to betray me.
  • I played four years of varsity field hockey in college.
  • I do a goodly amount of volunteering. Ask me about the blind pet psychic I used to read to.

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