I admitted as much to a small networking group last week. But one of the participants assured me that Jarvis.ai, the self-proclaimed “future of writing” was a wonderful tool. Hmmm, I thought. Hmmm.
A few days later, when I shared my AI anxiety with a group of copywriters, my friend Bill assuaged it a bit, reminding me that new tools are frequently scary at first, but then they come to be ordinary.
And so, dear reader, I am dictating this text into Jarvis right now. I had surgery on my hand yesterday, and the aforementioned Jarvis enthusiast has given me a free five–day trial at the highest subscription tier, so I’m using my post-op recovery time to play around with what could well be my replacement. (Jarvis will never require hand surgery. Or hands.)
I’m going to conduct a little experiment. I’ve written everything above this point myself. But now I’m going to give Jarvis the command, “Use the text above to finish this blog.” Let’s see what happens.
Oops. Take two.
OK. That was an unfair test, evidently. Jarvis just repeated what I’d written, word for word.
Now I’ll instead ask it to write three paragraphs answering the question, “Should copywriters feel threatened by Jarvis and other AI?” (Edit—I directed it to go beyond three paragraphs.)
Here’s what Jarvis wrote.
As a copywriter, I'm very curious about how AI can be used to create content. And as a writer, who knows how intimidating the blank page can be, I've been exploring this myself for some months now. But what seems scary to many writers is that AI will take over the profession—or at least large parts of it.
In short: No need to fear! Certainly, copywriters should use every tool at their disposal--whether it's motivational apps or mindmapping techniques or just dousing oneself with coffee and getting started on that white paper--but they shouldn't worry too much about artificial intelligence taking over their livelihoods anytime soon (if ever).
Copywriting has developed into an artistic discipline like anything else; there are still rules that can be followed, but the best writing is often creative and innovative. And AI isn't intelligent enough to do that yet.
However, all this doesn't mean copywriters shouldn't explore the possibilities of new tools like Jarvis—the future of writing--in their own work. For example, it can help marketers create more targeted content using natural language generation (NLG) to increase their lead generation.
So relax, copywriters. You may be able to stop obsessively checking your email for that message from Google telling you that it's "improved" your writing style and now it won't need you anymore. Relax and enjoy the ride!
Well, well, well. That was a pleasant surprise! Jarvis worked out some complete thoughts, and apparently wasn't intimidated by the idea of writing a blog post on AI's impact on copywriting.
I don't know if it's any good, but I have to admit that it sounds pretty professional—much more so than anything I've been able to produce.
Conclusion (and a question).
It’s me again. Sara. The one with the hands and the heartbeat.
So Jarvis is telling me to relax and enjoy the ride; and also, that it can write much more professionally than I can. It says that it probably won’t be taking over my livelihood soon. I'm left feeling both uneasy and insulted. This little Jarvis guest post is part gaslighting, part bitch-slap.
What do you think? Should I spend between $29 and $119 a month to keep my enemy close?