Pandemic: bad.

Having to put down your beloved dog during a pandemic: extra bad.

Actually, I didn't have to do it myself—thank goodness. The wonderful, compassionate folks at Pets & Pals Veterinary Hospital in Lafayette, Colorado, have stayed open during this outbreak, and they handled the euthanasia. (Thank you, thank you, thank you.)

Below is a piece I wrote for my husband's dog photography website many years ago. I'll leave it here as a tribute to Little Guy, my funny, handsome, and tremendously comforting friend. ❤️

When I was a kid, I had the opposite of claustrophobia. I'd call it claustrophilia, but I don't want to pathologize it. I just enjoyed tucking myself into little hideouts and cozy spots: cabinets, closets, an oversized drawer... even the top of the refrigerator, for a spell. (Maybe I don't want to scrutinize this behavior too much.)

Anyway, this proclivity has carried over to my professional life today. I've discovered that my favorite copywriting challenges are those where space is limited. A billboard that people need to take in while driving 70 miles an hour. A thirty-second radio spot. A digital ad that's half the size of a credit card. The back of a frozen entree. Subject lines. Headlines. Taglines. Tweets.

Related: For the past few years, I've been creating little language lessons about grammar, spelling, punctuation, etymology, etc. (See a sampling below.) Each of these social media posts measures only 1080 x 1080 pixels. That's not a lot of room to explain when you should use "loath" instead of "loathe," or how to avoid committing a comma splice. But that restriction is a big part of why I love creating these things. They're like Rubik's cubes. The challenge: How much memorable information can I fit into the square without it feeling like a Dr. Bronner's label?

Now, If you're one of the millions of people who freelance, you've likely heard the mantra that to succeed, you need to "niche down." (Don't ask me to say that out loud—whichever way you pronounce it, you're sure to annoy somebody.) The more specific your expertise, say all the career coaches, the better. You're supposed to specialize in some industry "vertical": dentistry, landscaping, badminton... something.

But I don't want to. I love promoting all sorts of products and services: beer and banks and boarding schools. If I particularly love the work a client does (like Invest in Girls, say), then that's just icing on the cake. (Oh—I've gotten to write lots about cake. And icing.)

So I think that rather than niching down in the usual sense, I'd like to focus on small spaces. I'll take a pass on the long white papers and ebooks. Bring on the ads. The emails. The out-of-home. I want to work on posters and postcards and packaging. Give me a small space, and I will do big things.℠ 

That's the name of a 1935 song I've listened to a zillion times—sometimes as a recording by Fats Waller or Louis Armstrong, but most often, belted out by my father, who (as I've mentioned before) adored that sort of music.

Unlike the protagonist of the song, however, I'm not inspired by romance. My goal is sanity. Or perspective, anyway.

See, I've noticed that, depending on circumstances, I can regard the world in drastically different ways.

When I'm approaching the deadline a large writing project, I can be filled with dread, self-doubt, and self-recrimination (for procrastinating). But then, at some point in the writing process, I find myself thinking, "Say! This is really good! I actually love this!" See the discrepancy there? Persona A: pained, fretting, reluctant victim. Persona B: fortunate, fulfilled, happy professional.

Similarly, when circumstances in my life get troublesome, I catastrophize. I am preternaturally talented at this. I can envision loved ones in prison or dead; I can enumerate all the ways my health might fail. It's not that I truly believe the worst is going to happen, exactly; but I sure can picture it. I have a terrific imagination, which can also be a terrible imagination. Eventually however, when my circumstances improve, I can recognize how silly I've been. I'm flooded not only with relief, but optimism. I admonish The Worrier in me and my whole outlook brightens.

So here's what I'm thinking. Why don't I write myself a letter?

When I'm feeling like a self-possessed copywriting pro, why don't I write a letter to the neurotic, tortured incompetent who will certainly show up at some point? I might set down assurances like, "I know you're nervous. But I promise you with absolute certainty: You are going to be fine, and this project is going to turn out great. Just keep on writing. Every word you type will get you closer to a finished result that you love. Go on."

Similarly, at one of those moments when my temporary troubles abate and I see my way out of doom-filled concern into sunshiny rationality, I should write my former (and future) fretting self: "Just cut it out, worrywart. First, it doesn't do you any good. Second, what you're envisioning is truly preposterous."

If I write to myself, I could help myself.

Come to think of it, though, maybe I don't need to write a literal letter. I believe this blog post will do the trick nicely.

Yours sincerely,

​Sara

I just returned from a full seven days in Seattle—my first time visiting. I was attending CreativePro Week, a fantabulous conference I highly recommend for graphic designers. (Next year's will be held in Austin.)

Here are a few things I loved about it.

• Within my first fifteen minutes at the conference, I ran into one of my favorite former colleagues from Publix Super Markets, Inc., dynamite designer and lovely human Neal Mitchell. As you can see, we were a good distance from the office we used to work in together. Small world and all that.

​

• I gave an Ignite talk (20 slides auto-advancing every 15 seconds over 5 minutes) about the history of "lorem ipsum" placeholder text and many other topics having to do with English, etymology, printing, and the like. I learned SO MUCH preparing this talk. Did you know, for example, that the man who gave Timex its name, according to his son, liked to read Time magazine and used a lot of Kleenex, so he put the two names together? (This is a slide from my presentation.)

That photo is a pretty good representation of my trip: just lovely. I'm so glad I went, and I'm looking forward to CreativePro Week 2020!

My father loved music and did a lot of singing. Peggy Lee, Ella Fitzgerald, Louis Armstrong—that sort of thing. He'd sing "Flat-Foot Floogie (with a Floy Floy)," "I'm Gonna Sit Right Down and Write Myself a Letter," "Why Don't You Love Me Like You Used to Do," and on and on. I mean, there were a lot of songs, and he knew all the lyrics.

One song he sang frequently reflected his outlook, I believe: "​Ac-Cent-Tchu-Ate the Positive," penned by Johnny Mercer, pictured above. You can easily find the complete lyrics online (or just listen to the song), but here's the crux:

You got to ac-cent-tchu-ate the positive
E-lim-i-nate the negative
And latch on to the affirmative
Don't mess with Mr. In-Between

You got to spread joy up to the maximum
Bring gloom down to the minimum
And have faith, or pandemonium
Liable to walk upon the scene

I absorbed this lesson pretty deeply as a kid. It's how I generally made my way through life as a young person—latching onto the affirmative. Also e-lim-i-nating the negative, which is sometimes less snazzily called "denial." When faced with less-than-ideal situations, I was pretty adept at pretending they didn't exist.

I suspect that's part of the reason l became a copywriter. I can play up whatever is good about a product and downplay anything that might be not-so-good. It comes naturally to me.

When I hear about a problem, the first words out of my mouth are often "At least..." followed by some silver lining or another. "At least she'll still have one leg," I might say, upon hearing of someone's amputation. "At least I learned a lesson," I might comfort myself after losing money due to some numbskulled mistake.

This trait can get preposterous if you're not careful. As demonstrated unforgettably in Monty Python's Life of Brian:​

​​To leave or read comments, just click on the red "comments" link at the top of this post.

I'm so sorry, whoever you were.

I suspect it happened during a game of Spin the Bottle at somebody's bar mitzvah. I'm sure it involved insecurity and mortification on my part. I'm certain it was a boy I kissed. But honestly, that's about all I can report.

My childhood memories are... spotty. I can remember the physical layout of my childhood home in great detail, inside and out. I remember the name I gave a cactus that sat on my bathroom windowsill (Horatio), probably because I labeled it with a machine like the one shown here. ​I'll never forget the aroma of the disinfectant powder that got sprinkled on kids' vomit at school. I remember my friend Amy's port wine stain birthmark and my friend Stephanie's phone number. I remember a time I saw a huge white rat in our backyard that turned out to be a possum. There are scenarios and personalities and happenings I can pull up, vaguely. But as for recalling exact sequences of events? No way.

So now, when I read (or listen to) memoirs, as I often do, I am just *astonished* by authors' abilities to recall precisely what they lived through. Currently, I'm listening to Small Fry, by Steve Jobs' daughter, Lisa Brennan-Jobs. She recounts in great detail specific conversations she had, when and where she had them, and what each of the interlocutors were wearing. How? How?

Well, she kept journals, which can certainly help. If you read David Sedaris's Theft by Finding: Diaries 1977–2002, you can see that his meticulous (obsessive?) record-keeping is a big part of his skill as a memoirist and raconteur.

I do have a box of old diaries, so I suppose I might be able to jog my memory and recreate a few series of events. But for now, I'm just going to keep enjoying—and marveling at—other people's stories.

P.S. If you love good memoirs as much as I do, let me know your favorites. Some of mine are The Glass Castle by Jeannette Walls, The Sound of Gravel by Ruth Wariner, and The World's Strongest Librarian: A Book Lover's Adventures by Josh Hanagarne (about growing up with Tourette Syndrome in a Mormon family). Oh, and of course Educated by Tara Westover is great. And all these memoirs by comedians. And so many more.

I maintain that life is merely the procrastination of death. So to me, procrastination is not inherently a bad thing.

I'm not talking about missing deadlines (bad) or letting people down (also bad). I'm talking about simply opting to put certain tasks off for a bit. Until the flames of an encroaching deadline burn a bit hotter, gifting me with greater fervor and efficiency.

From what I can tell, if we look to the Latin, procrastination technically means to put something off from one day to another, with "pro" meaning "forward" and "crastinus" meaning "of tomorrow."

But a skilled procrastinator (👋) might put something off for only a couple of hours. Or possibly a couple of days. Ideally, you put a task off until precisely the point when you have to get going on it to complete it on time (and well). If you're like me, your subconscious knows exactly—miraculously—when this moment is.

Procrastination has all sorts of judgy connotations. As Merriam-Webster puts it, "It typically implies blameworthy delay especially through laziness or apathy."

I'm here to tell you different. Done right, procrastination can increase productivity and improve quality of life.

​I began discovering this in college, when I found myself reading one assigned book to avoid reading another one. I was still getting things done, just not in the most linear way.

Today, my procrastination game is strong. I will vacuum rather than work on taxes. I will record my expenses rather than writing a brochure. I will create social media posts instead of writing a blog.

But eventually (as you can see), I will write that blog. I will meet my deadlines. I will get everything done, in good time, in the most procrastinabulous way.

I think it all started with the Holstee Manifesto. You know the one—the all-caps declaration that "THIS IS YOUR LIFE" followed by a series of bossy commandments: "DO WHAT YOU LOVE, AND DO IT OFTEN. IF YOU DON'T LIKE SOMETHING, CHANGE IT. IF YOU DON'T LIKE YOUR JOB, QUIT." Etc., etc., etc. All available as an 18"x24" letterpress poster for just $36 plus tax and shipping.

All over the interwebs, I'm told that I'm supposed to dance like no one is watching and love like I've never been hurt. I'm supposed to live fearlessly, forgive indiscriminately, and eat dessert first. I need to keep my chin up. Follow my heart. Let go of the past and embrace opportunity. Behave like my dog. Laugh like a child. I'm just making this stuff up now. I could go on for days.

Here's the thing: 90% of what gives these commandments their appeal is their design. They're carefully typeset or charmingly hand-lettered. They're writ large on rustic farmhouse-style faux-distressed wood. They feature frolicking children and adorable kittens.

They're worded irresistibly, too. Authoritative. Simple. And pithy. How nice: The secret to happiness can fit right on my phone screen.

But here's the thing. Life isn't simple. It's full of deadlines and disappointments and dry cleaning. Sure, dancing and laughter are lovely, and I try to work them in as appropriate. But I've got other things to get done. I need to vacuum. Get my tires rotated. And floss my teeth.

And don't tell me what I'm going to regret on my deathbed, because frankly, my stint on my deathbed (if I even have that luxury) will be but a minuscule fraction of my entire life. It doesn't really count for all that much, in my book.

So, thanks for all the advice, Holstee and everybody else. I'll give it some thought. And then I'll get on with the business of living my unique life—with all its mundane challenges, delights, and experiences, and its irreducible complexity.

I'd love to tell you that I was bitten by a shark. Or a dog. Or even some bratty first grader. But none of that happened. Truthfully, my life to date has involved a good deal of reading and typing, and not a lot of violence.

However, I do seem to have collected a goodly number of scars throughout the years, and each one reminds me of its provenance.

Chicken pox. You kids today—you don't know from chicken pox. You get your nifty varicella vaccines and avoid the whole mess. I, on the other hand, was ravaged by chicken pox back in the '70s. I HAD THEM IN MY THROAT. And for my trouble, I ended up with a nice divot on the tip of my nose. And a few other places as well, but the nose was the biggie.

Surgeries. The ACL reconstruction (which I stayed awake for and watched!). The removal of suspicious dark spots and various little subcutaneous growths. (Look up "Bible bumps"—ewww.) And three basal cell cancers, all on the left side of my face. (Yes, you get sun exposure when you're driving a car. I'll bet that in England, skin cancer is more prevalent on the right side of the face.)

My butt dent. Oh, heck. Why not tell you about it? That time in 1991 when I slipped going down the stairs to the subway in Boston and fell so hard on the edge of a step that it actually left a dent in my tush that remains there to this day. I'm sure that's the only thing that has stood between me and a thriving porn career.

Etc. There are oven burns and a trace of a run-in with the bottom of a swimming pool. And the place where the edge of metal mesh on my gym locker sliced me, but good.

If I think about it, my scars have been mostly caused by disease and clumsiness. But like all scars, they demonstrate healing and survival, which is a win, in my book. I'll take 'em gladly, and any more I'm lucky enough accumulate in the future. Stay tuned.

This year, it was New Orleans. Last year, it was Sonoma. The year before that, it was Asheville. But it's always the hands-down highlight of my year.

"It" doesn't really have a name. Maybe it should. FriendFest? Amiga-palooza? Gal-Pal Getaway? It's the annual long weekend when I get to spend genuine quality time with about ten of my beloved college friends. Connecting, catching up, commiserating. Laughing, lounging, sightseeing, shopping. And, oh oh oh—eating.

And exploring! Because each year (for six years now), we choose a new locale. We rent a house with plenty of beds and a nice big kitchen, and we fly in from all over the country.

With the exception of one year (which coincided with our college reunion), we leave our kids and husbands behind, making this a true vacation—to the nth power. We can sleep in. Reminisce. Kvetch. We can do precisely what we want to do. It's like college, with no homework and far less insecurity.

This year, we looked at letters we'd written to each other some 25 or 30 years ago and marveled and cringed at our former selves. One time we looked through our yearbook and howled with laughter until we cried.

We make the best memories during these get-togethers. The time Jenny showed us what twerking is. The time Heather calmly and efficiently extinguished an incipient house fire. Bicycling through vineyards. Eating sheet cake.

Clearly, I am a thousand kinds of fortunate. That I get to travel to these destinations. That I was able to attend college. But above all: that I have such a longstanding group of wonderful friends. Here's to next year! ❤️