I just returned from a full seven days in Seattle—my first time visiting. I was attending CreativePro Week, a fantabulous conference I highly recommend for graphic designers. (Next year's will be held in Austin.)

Here are a few things I loved about it.

• Within my first fifteen minutes at the conference, I ran into one of my favorite former colleagues from Publix Super Markets, Inc., dynamite designer and lovely human Neal Mitchell. As you can see, we were a good distance from the office we used to work in together. Small world and all that.

​

• I gave an Ignite talk (20 slides auto-advancing every 15 seconds over 5 minutes) about the history of "lorem ipsum" placeholder text and many other topics having to do with English, etymology, printing, and the like. I learned SO MUCH preparing this talk. Did you know, for example, that the man who gave Timex its name, according to his son, liked to read Time magazine and used a lot of Kleenex, so he put the two names together? (This is a slide from my presentation.)

That photo is a pretty good representation of my trip: just lovely. I'm so glad I went, and I'm looking forward to CreativePro Week 2020!

I lived in Florida for 14 years, so I grew accustomed to the state's unique flavor. The kaleidoscopic sunsets and jacked-up trucks; the alligators, anole lizards, fire ants, and palmetto bugs; the megachurches, Confederate flags, sweet tea, rampant lightning, and drive-through liquor stores; the sweet smell of orange blossoms and the strange sight of sandhill cranes in parking lots. All of it adds up to a pastiche you'll only find in the Sunshine State.

I became able to recognize that Florida je ne sais quoi when I saw it in certain headlines. "That's got to be Florida," I'd think, when I saw a distinctive combination of recklessness, lawlessness, debauchery, and absurdity. "Nudist surprises dentist's office when he arrives for a cleaning," it might read. Or, "Bank robber's gorilla costume hinders his escape." You just know it when you see it.

So a couple of weeks ago, I started a fun little project: finding these distinctive headlines and designing them for display on Instagram with the hashtag #quintessentiallyfloridaheadlines. This was my first one:

Amazingly, I've been able to find a post-worthy headline every single day since I began. Eventually, my friend Alex said I should start a dedicated Instagram account. And so I began @quintessentiallyflorida.

I hope my Florida friends won't take it the wrong way. I'm not criticizing the state; I'm just holding it up for all to see and admire. And maybe to smile a bit.