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  • blog
  • portfolio
    • social media
    • articles
    • dandy candy
    • freezer treats
    • money matters
    • online ordering
    • raise a glass
    • fundraising
    • hair we go
    • education
    • branding
    • thinq smart
    • how entertaining
    • spread the word
    • a few faves
    • sears screed
  • resume
  • kudos
  • about sara
  • contact sara
  • resources
  • dish towels
  • unflubbify
  Sara Rosinsky • Shiny Red Copy

sara's Shiny red blog

Quintessentially Florida headlines.

7/20/2018

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Photo by Vicko Mozara on Unsplash.
I lived in Florida for 14 years, so I grew accustomed to the state's unique flavor. The kaleidoscopic sunsets and jacked-up trucks; the alligators, anole lizards, fire ants, and palmetto bugs; the megachurches, Confederate flags, sweet tea, rampant lightning, and drive-through liquor stores; the sweet smell of orange blossoms and the strange sight of sandhill cranes in parking lots. All of it adds up to a pastiche you'll only find in the Sunshine State.

I became able to recognize that Florida je ne sais quoi when I saw it in certain headlines. "That's got to be Florida," I'd think, when I saw a distinctive combination of recklessness, lawlessness, debauchery, and absurdity. "Nudist surprises dentist's office when he arrives for a cleaning," it might read. Or, "Bank robber's gorilla costume hinders his escape." You just know it when you see it.

So a couple of weeks ago, I started a fun little project: finding these distinctive headlines and designing them for display on Instagram with the hashtag #quintessentiallyfloridaheadlines. This was my first one:
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Amazingly, I've been able to find a post-worthy headline every single day since I began. Eventually, my friend Alex said I should start a dedicated Instagram account. And so I began @quintessentiallyflorida.

I hope my Florida friends won't take it the wrong way. I'm not criticizing the state; I'm just holding it up for all to see and admire. And maybe to smile a bit.
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