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  Sara Rosinsky • Shiny Red Copy

sara's Shiny red blog

When Sears reigned supreme.

12/10/2017

1 Comment

 
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As I've mentioned before, Sears is in its death throes. What makes this especially tragic is how fabulous this company used to be. Just take a look at their 112th catalogue, which seems to have been published in 1901. You'll see everything from wallpaper and sewing machines to buggies and pianos. Not to mention food and tobacco and stoves. Whatever you needed, Sears, Roebuck & Company had it.

I downloaded catalogue #112 here, and you can, too. It's a fascinating journey. Here are just a few of the highlights from the "Cheapest Supply House on Earth":
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Dr. Rose's Arsenic Complexion Wafers were an "absolutely innocuous" way to get a "deliciously clear complexion."
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A "jet black curly dog coat" for $20.
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And, germane to my Sears service experience, they sold refrigerators. (Which seem to have really been iceboxes.)

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Take a look. Marvel at the exquisite ladies' hats. The firearms and toupées. The corsets, the worm remedies, and the gold-filled pocket watches. It will demonstrate to you all that Sears used to be, and will never be again.
1 Comment
Frank L. Wright
1/10/2018 11:43:26 am

Houses. You could buy a mail order house from Sears-- many choices of style and size too-- or you could buy fancy cut wooden trim for your house. You could buy everything your house could possibly need except fresh food and a spouse and children. But everything else. Sear really did Have Everything.

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