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  Sara Rosinsky • Shiny Red Copy

sara's Shiny red blog

Worrying is my superpower.

1/28/2018

2 Comments

 
PictureThis postcard image (c. 1910s) was the inspiration for Mad magazine's Alfred E. Neuman. His trademark lack of worry signified a certain lack of intelligence.
"Worrywart" is such an ugly word. Just because I have the ability to imagine the worst-case scenario in every situation, you don't need to call me the name of a disfiguring skin virus.

I worry, therefore I am prepared.

I know that a recently mopped floor could cause someone to slip and fall. So I warn everyone in the house to be careful.

Chocolate left on the kitchen table could tempt our voracious little dog to jump up and poison himself. So I make sure said chocolate gets put away properly.

As a copywriter, I imagine every potential disaster. (And there are so many!) Will this confuse or mislead people? Will the type be too small or too light for them to read? Will it print poorly? Could it be misinterpreted as an obscenity? (I check Urban Dictionary frequently.) How horrible would it be if there were a typo in this ad, which is worth thousands of dollars and will be viewed by thousands of people? PROOFREAD OBSESSIVELY. And then proofread again. Any maybe again.

Fortunately, as a skeptic, I only worry about real outcomes. I'm not superstitious. I don't worry if I spill salt, or walk beneath a ladder, or have unclean thoughts. But there are still an abundance of worries to fill my brain: Did I hurt her feelings? What if I sleep late and miss that meeting? What if the stock market tanks or I have a stroke?

Today, I had an exchange on Facebook that characterizes me perfectly. My friend Lorin is excited because he's getting a scooter. I rained caution on his parade. But only because I care.

Picture
2 Comments
Lorin link
1/28/2018 12:30:13 pm

I appreciate you looking out for me, Sara! And I promise to wear a helmet.

Reply
Sara Rosinsky link
1/28/2018 09:11:57 pm

Whew!

Reply



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